The “Metaverse” took 2021 by storm, and its popularity has only grown in 2022. According to data analysts, Metaverse projects will continue to grow over the next couple of years, with millions of dollars worth of investments made in the niche.
If you’re an investor looking to enter the Metaverse or just a tech geek who is in awe, below are some Metaverse trends to follow in 2022.
The Beauty Industry In The Metaverse
The beauty and cosmetics industry is one of the most profitable industries in the world.
According to Cosmetics Business, the most reputable cosmetics magazine, most high-end cosmetics brands are set to enter the Metaverse, including L’Oreal, Beiersdorf, Estee Lauder, NARS Cosmetics, Dior Beauty, and Louis Vuitton Moet Hennessy (LVMH).
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These companies will sell makeup items for 3D avatars and create NFTs for games and online platforms this year.
Disney Enters The Metaverse
Following in the footsteps of major industries, Disney is also ready to enter the Metaverse.
The creator of hundreds of animated films and cartoons will launch the Disney Metaverse to expand and enhance the entertainment experience in the virtual and the physical world.
Although Disney’s plans are not yet clear, they will likely develop a custom version where users can interact and participate in popular animation movies such as “Cars” and “Up.”
The Use Of Coins
Lately, Metaverse coins have been the most popular topic of conversation in the crypto world.
According to reports, large corporations and enterprises will continue to join in 2022, collectively announcing about 100 new coin projects. These include the main Metaverse coin projects of SAND, MANA, and AXS.
AXS is one of the first crypto coins used in the Metaverse. And Sandbox is another blockchain-based gaming platform that uses SAND coins. The company has also partnered with the rap king Snoop Dogg to build a virtual mansion in the Sandbox metaverse this year.
H&M In The Metaverse
H&M has already announced opening up a store in Metaverse. The Stockholm-based clothing company will be the first retail clothing company to set foot in the Metaverse.
H&M opened its first store in the virtual city of CEEK, allowing its customers to shop at their Metaverse store with CEEK coins. The company expects to open more stores with famous bands and singers.
Conclusion
Corporations are experimenting with Metaverse trends and spending real money to attract views in this virtual world.
However, recent reports say that Facebook’s employees have shunned the Metaverse even after prodding and encouragement from C-suite managers. That signifies a potential “Google Glasses” moment where the technology and implementation are before their time.
We’re sitting this one out—just like Google Glasses, 3D Television, Virtual Reality (but not Augmented Reality), and NFTs.
Last update on 2026-05-16 / We may get a commission on clicks or purchases from this page. / Images from Amazon Product Advertising API
