Shutterfly vs Snapfish – Which One Should You Use?

Looking for an online photo album?

Shutterfly and Snapfish are two popular and reliable names in the world of photo books and online photo services. Both companies have extensive experience offering online photo and visual design services.

You can let your creativity play as you create photo books, customized greeting cards, calendars. They also support photo sharing and storage. Shutterfly started back in 1999 and Snapfish, which is part of Hewlett Packard, established its photo service in 2004.

In order to decide which one is the most convenient and complete solution, we will go through their features and compare what they offer in different categories.


Previously Snapfish and Shutterfly’s applications worked with templates that could not be customized.

Nowadays both companies offer the possibility of adjusting layouts to suit your style. Instead of simply dragging and dropping photos in a default layout, users can now enjoy a wide range of tools to design unique books.

Both Snapfish and Shutterfly have applications with simple interfaces that will be practical for any user, regardless of their level of experience. There is no need to download the software as both options work online. The downside is that you would not be able to work on your project if you don’t have an internet connection.

Photo Book

Snapfish and Shutterfly are very similar when it comes to options for creating photo books. They both offer landscape and portrait formats. The sizes available from both services are 7 x 5 and 11 x 14 inches, although Shutterfly also has a 10 x 10 option.

While Snapfish’s standard books can have up to 150 pages, Shutterfly’s limit is 110 pages. One of the things they have in common is that both Shutterfly and Snapfish support lay-flat books and they use paper that is thicker than the usual option.

Snapfish also has a hinged lay-flat option without additional cost. Although the book-length would be reduced to a maximum of 90 pages instead of the standard 150 pages limit that they offer for standard books.

Shutterfly and Snapfish have extensive experience offering online photo services, design services, photo books, customized greeting cards, and calendars.
Source: Instant Images. Photo by Joanna Kosinska. Grayscale photo of Eiffel tower on top of white envelope

Even if you get fewer pages, the fact that the lay-flat option is available for free (while other companies charge extra for it) consolidates Snapfish as a conveniently priced solution. Many users prefer to lay-flat photo books and being able to create one without having to pay more, gives Snapfish a distinctive advantage.

When it comes to paper, Shutterfly uses 65lb glossy paper for standard books, while Snapfish offers 100lb archival paper in a semi-gloss finish without an option to upgrade for their standard books. Snapfish’s paper is slightly thicker, but the feel in Shutterfly’s paper is not that different.

You can get better quality paper if you opt for a lay-flat book option.

Print quality

Although Shutterfly stands out for the overall look and finish, both companies are distinguished for the high print quality of their standard books. Unlike Snapfish, Shutterfly includes a blank cover page before the contents of the book, which may not be a big deal for most people, but it’s a nice touch to have.

It is also important to consider that Snapfish uses stitching for its hardcover books, which many consider as the best option to make a book stronger.

However, both Snapfish and Shutterfly’s books get top marks in terms of durability so it all comes down to your preferences.

Digital Scrapbooking

Overall, Shutterfly is a more complete solution for digital scrapbooking as it offers more features in this category. There is a great collection of fixed layouts and beautiful backgrounds.

However, Snapfish is quickly catching up and it recently added new themes and clip art. Snapfish includes Disney themes in their catalog, giving them an edge over Shutterfly.

Users can create photo books with Disney Princesses and other popular characters from Disney movies. They also have decorations created by Martha Stewart, one of the most recognized personalities in the world of crafts and DIY projects.

Value for money

While Snapfish is usually cheaper than Shutterfly, both companies offer special promotions on a regular basis. With Snapfish, you can get two books for the price of one, but Shutterfly has frequent giveaways and great deals on photo books.

Plus, Shutterfly allows users to use multiple coupon codes to get considerable discounts on books. This means that the value for money that you could get from both companies depends on the book and the current deals available from these companies.


As you can see, there are many similarities between Shutterfly and Snapfish so it is not really a matter of which one is the best, but of which one would be more suitable for your project. It is important to consider what aspects are important for you and what kind of item you want to create.

While Shutterfly is preferred by many for creating photo books, Snapfish is also a great option and its calendars and notebooks are available at great prices. You can expect solid quality from both online photo services, as well as useful features to create your own photo books, notebooks, mugs and more.

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